WIN NOW – MLS 2011 First Kick, Battle for Los Angeles and Seattle

15 03 2011
First Kick 2011

MLS First Kick 2011, LA Galaxy v Seattle Sounders Fc

Match Preview:

Major League Soccer, First Kick, Los Angeles Galaxy at Seattle Sounders FC.

The 2011 Major League Soccer season starts tomorrow in Seattle.  First Kick, Major League Soccer’s premiere season opening match is hosted by Seattle Sounders FC for the third consecutive season.  A tribute to Seattle’s established Rave Green fan base. Sports reporters across America are setting their NCAA brackets aside for a few minutes to take in this spotlight US Soccer match.  No wonder, as Major League Soccer finally shows off a primetime cast of stars:

Landon Donovan: Hero of the 2010 US World Cup team.
David Beckham: Considered the biggest drawing name in the world of soccer.
Kasey Keller:  The 41 year old US Soccer hero turning legend.
Freddy Montero:  The Colombian First Kick hero from Seattle’s 2009 Inaugural Match and First Kick 2010 victory.
Steve Zakuani: Seattle’s inaugural season rookie sensation.
. . . and of course, the largest and loudest US Soccer fans.

This is a rematch between LA Galaxy and Sounders FC from the MLS playoffs last November’s.  Edson Buddle‘s long range wonder

Tifo

2010 prematch tifo vs LA Galaxy with Emerald City Supporters.

strike proved the difference maker.  LA beat Seattle twice in regular season, and twice in the playoffs.  Seattle defeated LA once last year in a US Open Cup match. So the Sounders come hungry and inspired to play for victory.

Starting in only its third season, Sounders FC are not looking for curtains to hide the mounting pressure to succeed.  Two consecutive US Open Cup titles demonstrate moderate success.  But the front office wants more, and has made it clear the goals are higher.  Fan support is top among Major League Soccer cities, including New York and LA.  So, Sounders FC owners want to reward fans with an MLS Cup. Anything less in season three means it’s time to find a new drummer. The band will break up.  Everyone from coach Sigi Schmid, Kasey Keller, owner Adrian Hanauer, MLS.com, Grant Wahl of Sports Illustrated.com, and just about anyone following Major League Soccer is in agreement on this one Sounders topic. Win now, or personnel changes will happen.

I’m not a fan of the “win now’ attitude.  Not that I’m opposed to the front office of my team, I just don’t believe “win now” is good in sports. Yet when you step back taking the high altitude Everest perspective, Major League Soccer appears to be lacking spark and electricity.  The first thing you notice is a single giant spotlight coming from one city among the current 18.  There are a couple new flickers coming from nearby Portland and Vancouver.  Salt Lake City has a fun hazy glaze, but there is no telling whether that is fleeting or long-lasting.  If you were the front office of a popular club willing to sacrifice a little of your integrity for the larger perspective of a league, like MLS, then would “win now” become a more easily adaptable campaign strategy?  Memories of a failed NASL still surface for many sports writers and fans who are hesitant to embrace soccer.  To gain more interest and better media exposure one might consider what Sounders FC brass is doing as tactically business savvy and smart.  Play the “all in” make it or break it card.  It means every match at home or on the road is crucial.  It’s publicity 101.  It’s TV time, advertising dollars, and definite Rock-n-Roll tactics for bigger exposure.  Will you be laughed at and taunted?  You bet your “Sex Pistols” you will.  Is an epic failure likely?  You bet your Charlie Sheen sitcom it is.  Is it worth it in the end?  You bet your Pearl Jam World Tour it is.

 

Los Angeles Galaxy

Los Angeles Galaxy - MLS Cup 2002, 2005

“Win now” is not the best way to tell a story about your passion to children.  The beauty of the story fades into business rhetoric and the names of people and their amazing efforts and accomplishments become diminished or completely overlooked.  Soundbites wipe away prose. The ethos is lost forever in a sea of statistics.  Business takes passionate, creative, aesthetic qualities and spits out cheap ad campaigns.  Yet on rare days everything comes together and perfect moments are created.  Henry V, addressing his brave but weary men-at-arms before fighting the mighty french at Agincourt.  Joe Montana finding Dwight Clark at the back of the end zone.  Maybe tomorrow is that time for Sounders FC.  A perfect moment that comes together when all the outstanding ownership business efforts, all coaching tactics and practice pitch drills, and 36,000 of the loudest Rave Green supporters come together to form the start of a victorious season.  This is time for Sounders FC to “win now”.

 

________________

OK, I admit Qwest Field is no Agincourt, and Sales on Sounders, no Henry V.  But if I were to make a speech at the March to the Match when supporters and Sound Wave band gather in Occidental Park, this would be my Henry V like speech.  I hope you enjoy the speech and tune in to the primetime match.

Brothers, Sisters, Sports-fans, tomorrow we March to the Match.  Our young Rave Green welcome the mighty veterans of Las Angeles into Rave Green Hell.  A place we call our home.  Using the chanted power of our loudest voices we will inspire victory. There will be no more tomorrows, there will only be time for victories.  We will win now!!!

Seattle Sounders FC

Sounders 'til I die - WIN NOW!


 





A little CBA before the season.

23 03 2010

My Granddad, Len D Hill was a World War II Veteran.  He was honorably recognized for his service during the Berlin Airlift.  He was also a baseball fan, most of his life.  After the ’94 strike he never really revisited the game he loved.  Born in Texas he had football, and that meant Cowboys.  But baseball just sort of fell off his radar.  Leukemia took his life in 2002.  Because the Mariners were so darn fun during their magical 1995  “pull another rabbit out of the hat” and “Refuse to Lose” playoff push, he paid attention to that run.  Especially, when they did justice for all baseball by knocking out the Yanks.  I think we only talked baseball two times after that.  Both times he showed clear disappointment in the way the game was played, and the kind of money it took to play the game.  I am proud and honored to have my grandfathers genes.  His first four grandsons all played the beautiful game.  His oldest son coached.  His oldest blog writing grandson also went on to coach.  I feel confident in saying he would be proud Major League Soccer resolved its labor dispute between owners and players before lockouts or strikes took place.

Many sports in the US have overcome strikes and lockouts.  Other sports besides MLS are dealing with labor issues.  Some are positioned better than others to take on and deal with various player and owner disputes.  In 2004 the NHL took a hard hit in fan support due to its lockout.  The NFL has long since healed over its use of SCAB players.  Even still, union issues are creeping into the NFL and NBA.  However both leagues have strong backing from advertisers, TV networks, cable companies and other various financial sources to survive league stoppage.  Major League Soccer does not have this same kind of broad footprint of financial support.  So, even if MLS had continued for a while its financial resources are not enough to avoid a collapse.

For a financially resourceful professional soccer league, look no further than across the Atlantic pond.  The International Football Hotbed Isle of Britain, is the most successful international football league in the world is realizing club and league level financial concern.  Was the MLS aware?  Yes, had to.  The English Premiere League appears cash strapped.  Some reports claim the EPL may even be worse off than that.  So, MLS surely realized a strike would flush the league down the NASL drain pipe.  Two of the English Premier Leagues and the worlds biggest teams, Liverpool and Manchester United have debt issues.  Another EPL team, Portsmouth has recently been placed into “Administration”.  Still another team, Fullham, with American star, Clint Dempsey, has an owner, Mohamed Al-Fayed asking fans to spend more money on team merchandise, to avoid growing debt.

Now for an administrative “administration” review.  In all honesty, Portsmouth’s “administration” status issue is a bit more Monty Python than Liverpool’s or Manchester United’s debt issues.  What I take “administration” to mean is that instead of a team going directly into bankruptcy court, filing for chapter 11 and liquidating, the club accepts a 9 point season penalty, and gets a short-term loan.  The loan buys Portsmouth owners and supporters time to raise capital.  There is more to it than that, but I am not British, and I do not have a degree qualifying me for a position in the Ministry of Football and Financial Sciences.  I am merely a simple quiet American banker by day, and loud Rave Green Sounders supporter the rest of the time.  I know debit cards, working 9-5, paying bills, and “bluest skies”.   What I can say in Sales on Sounders blog-speak about the EPL’s Pompey (Portsmouth) issue is, really?  Slap a basement team with a 9 point penalty, really?  A team already slated for relegation to a lower league needs to be knocked down further, really?  I mean really, that is like the NBA telling Oklahoma City Thunder fans, every time you lose a home game you have to do the Trailor-n-Twister dance.  Really?

With Liverpool fans wanting the exit of American owners Tom Hicks and George Gillette, and Manchester United fans wanting the same for Joel and Avram Glazer.  It simply means the MLS has to be a unified league.  Players need to see the owners issues.  The LA Galaxy’s and AEG’s Tim Leiweke has done for Major League Soccer similar to what Lamar Hunt did, but more behind the scene.  Players need to honor that.  Similarly, owners need to honor players right to develop and find the team they best fit.  Even with a 5 year agreement in hand, if the players v owners lack of unity does not get resolved, we could see the slow decline of the league.  Whereas the EPL has resources to fiscally straighten itself out after labor or league issues, similar to how the NFL would.  The MLS is well advised to stay tuned to the current EPL debt issues because there are not the same resources afforded to the MLS.

United States professional soccer players need a more competitive wage for US soccer to improve.   If MLS wants the best American soccer players to play here, this must happen soon.   The base increase to $40k, with 5% annual increase is a good start.  As much as I believe this increase is necessary and support the players in their well put together agenda of issues, I think the “strike” option should not have ever been forged.  This being a World Cup year combined with last years improved attendance means advertisers and networks are ready to put more money into the US game.  That should be incentive enough for players and owners to put differences aside and support the growth of the American game.  The other option is to stay in separate corners and commit MLS hari kari starting with watching Colorado become our Portsmouth.

Averting the strike was a big step for the league and heads it in the right direction.  It is the kind of galvanizing moment the league needs.  One that had baseball realized in ’94 would have made my Granddad a happy baseball fan the rest of his life.








Follow

Get every new post delivered to your Inbox.

Join 750 other followers

%d bloggers like this: